I am a Photoshop user and while I was used to its artisanic features back when Artificial Intelligence tools were still out of the picture, I welcome the text-to-graphic editing features. The AI Photoshop beta version has been released. The world can now nurture more imaginative digital artists. Imagine 3-year-olds creating their Photoshop art before they can write their names. Upcoming artists can generate more artwork faster. Have you seen those magnificent digital artworks at DeviantArt's DreamUp? Imagine how much more digital artwork can be finished with just a few keypresses and clicks. In this direction, there would be a trend towards larger hardware needs for laptops and desktops and larger cloud hosting capacity. But, that topic is for another day.
There's a bigger question. How can Photoshop or other Adobe applications keep up with the competition? Remember how Kodak lost the advantage because it allowed digital photography to go into other people’s hands? Well, that’s a hard lesson to learn. That lesson took down a huge company and buried it fast so that today’s Gen Z doesn’t even know it existed. I hope Adobe does not pass up the chance to continue its graphics and video editing dominance by creating more dynamic AI-powered tools.
Adobe vs. DreamUp and Pixlr
DeviantArt is taking art into a new dimension with its AI tools for free. Pixlr is also making the buzz. It is free, light and simple. No installations needed. All it takes is a single click to access its homepage. Wondershare Filmora 13 video editor has also introduced AI-assisted tools. It is cheaper than Adobe Premiere. Newer and lighter graphics and video editing platforms are coming out armed with their awesome branding.
Sure, Adobe applications have proven their efficiency. Adobe Firefly has stunning AI features that now power other Adobe applications including the AI Photoshop beta version. It is no wonder they remain on top. But, other platforms claim to have the same tools and offer those in cheaper packages. Who can say no to that? I used the text-to-image prompts of Pixlr, DeviantArt's DreamUp and Adobe Firefly AI image generators, and here is what came out:
DeviantArt's DreamUp AI generated photo
Adobe Firefly's AI-generated photo
Pixlr and DreamUp can seriously compete with images generated by Adobe Firefly. Maybe, you are asking why I choose DreamUp and Pixlr compared to other much more advanced AI tools which could be bigger competition for Adobe Generative AI features. I choose this platforms to make a point. These are small platforms. They're not as sleek and glamorous as Adobe but their features can compete. And if these smaller platforms can devise tools that are as good as Adobe's, imagine what other larger firms can come up with that can really hurt Adobe's dominance.
Adobe Must Step Up Its Use Of Artificial Intelligence
I have complete respect for Adobe's tools. I have been using Adobe Photoshop since college. I am a fan and user of AfterEffects. I may not have the talent of a great artist but I can also make something work with Adobe Illustrator. I have not become a full-fledged artist or a graphics artist as I have wanted to be but Adobe tools were there for me during the times when I felt like I was going to be one damn good artist in 2000s.
I am now back to reality that Adobe tools are necessary tools to fulfill my tasks and settle my finances, and not really to become a full-fledge artist. Yet, even on this note, I am aware of how other graphics design and video editing tools are doing their absolute best to break Adobe's dominance.
If Adobe does not want to be another Kodak, it must take action. Artificial Intelligence is a powerful tool and Adobe seems to be missing some important potentialities. It needs to offer more if it wants its applications to remain on top. In this fast-changing world where the future of technology seems to lean on Artificial Intelligence, it is hard to act complacent. Act fierce. Act fast.
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