Monday, July 22, 2024

AI and Youtube shorts

 This is a screenshot of top YouTube shorts

Short, but sweet. 

This is exactly the idea behind YouTube shorts. Videos that are direct and fun to watch. Youtube has its own built-in shorts video maker. It's a breeze. For content creators who want more variety and control for their content, they use their phones to record and edit videos. 

Screenshot images of YouTube Shorts Maker
YouTube shorts video creators - a man and  a woman.

Improve Your YouTube Shorts with AI

But, for those who want more tricks and effects for their content, AI is the best tool for them. Canva. Clipchamp. There's Kapwing, too. It promises to give what YouTubers want - simple steps to make shorts and unlock the gateway to virality. Flixier is also another application that creates YouTube shorts. The online platform lets users upload videos online. It promises quick and easy steps to making videos. Netflix, Google, and Oracle also use the application. 

This is a screenshot of AI generated videos.
Everything is AI now. Where does that place content creators? Content creators used to familiarize themselves with old video editing platforms that take time to learn. They are for the tech-savvy. Yet, in a world of AI, imagination and creativity are just a few keypresses. In minutes, a video that might be YouTube's next sensation can be created. The only thing that creators need to do is to find what is the best YouTube video editing app. 

AI Video Editors as a Trend

Now, it seems that Adobe Premiere or Wondershare is aged. The new cool are AI video editors. And, in my observation, companies that hire video editors and content creators demand experience or knowledge in at least 3 platforms. Gone are the days when all it takes for video editors is expertise in Adobe Premiere or After Effects. Companies ask their applicants if they use the latest AI video editing tools. If the answer is negative, it would raise eyebrows. 

A content creator should be quick to notice trends and changes. He must be able to understand the principles employed why these trends and changes happen. It is key to achieving engaging content. However, it is not only about having viral content that should define the motives of how a content creator should approach AI. AI must be approached with a kid's curiosity - a creator must unscrew all there is to it to find what works and what doesn't 

Welcome The Changes that AI Video Editors Provide

These days, a video editor or content creator must flow with the trends unless he/she wants to be left out. Content creation demands fluidity and creativity. Some may reason that AI makes instant editors or creators without the experience of those older in the field. But, then, our world is as dynamic as AI tools - ever-changing, re-shaping, and re-positioning to provide us the best experience. 

Instead of marking AI as a threat to creativity, AI should be treated as a friend which can help us optimize content creation and level up our creativity. Content creators should utilize it to create a more engaging and well-informed online audience. Of course, there are many content creators who are beginning to use AI to create misinformation but, these should not be blamed on AI. Human content creators use AI to create fake video content. We should hold human content creators for their lapse of judgment. And we can begin with it by using AI in the best possible way. That is, to create contents that further our creativity and engage our audience more. 

Change is inevitable and we should be as welcoming to those changes as the new neighbor who greets us on the first day with a bottle of red wine. Say hello to changes. 

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